![]() That means campaigns “have to start thinking about how to engage on other platforms as well,” Cohn said.īreaking up with Twitter has been hard to do for Boston Mayor Michelle Wu. And people are less online now than they were at the height of the pandemic (remember how hyper-online the 2020 U.S. But engagement ebbs and flows with each campaign cycle. (We’re focusing on Democrats because Republican activists here tend to favor Facebook.) Playbook put that question to Jonathan Cohn, political director for Progressive Massachusetts and a Democratic activist who uses his outsized Twitter presence for organizing and promoting progressive viewpoints. “If political Twitter is declining - whether that’s because of Elon Musk or the rise of WhatsApp - it raises the question of whether it’s useful to put a lot of your effort into Twitter to get your message out there?” ![]() “There’s a broad decline in the use of Twitter across the Massachusetts political establishment and a particular decline among average citizens,” Oates told Playbook. Elizabeth Warren and Ed Markey, who’ve stayed on Twitter despite their distaste for its new owner. But Oates found other instances of declining engagement - like a drop-off in the average number of retweets and favorites of tweets from politicians like Sens. Maybe people just aren’t that into state budgets (though if you’re reading this, you probably are). While accounts run by private citizens were “getting a lot of followers and a lot of engagement” in the summer of 2021, it was politicians and journalists who dominated the Twitter discourse during budget week, Oates said. He found that one-third fewer tweets were sent per day and one-third as many accounts were using the #mapoli hashtag per day during budget week as compared to August 2021. Maura Healey released her first budget (a very newsy time) to tweets per day in August 2021 (a quieter time in state politics, save for mayors races). Oates compared tweets per day during the week that Gov. ![]() IS THIS THING ON? - If it seems like you’re tweeting more into a void than an echo chamber these days, you’re not alone.Įngagement is down across the #mapoli and #bospoli hashtags for state and Boston politics, according to new analysis from Legislata, a productivity software for politicians, and its founder and CEO Chris Oates.
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